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Storytelling and Technology


­­Tell Better Stories

What’s the best way to elevate your technology above the competition? Tell better stories. Whether it’s a video, case study, infographic, point-of-view paper or a tweet—customers may forget the facts, but they’ll remember a great story.
Stories change the way we think, act and feel. Strong writing combined with great storytelling helps you deliver powerful messages at each stage of the nurturing cycle.
Here are a few of the ways we've helped companies tell their technology story:

Phy-gital Phacts & Phigures
Mindtree, a fast-growing IT services company for Global 2000 organizations, wanted to turn its global Phy-gital Shopper Survey into an integrated campaign with 5 landing pages, 5 Point-of-View papers, 5 Infographics, 5 detailed reports and 5 press releases. Find out how we wrote, designed and managed the campaign in just 20 days.
Read all about it.

Cloud Launch in T-Minus 10 Days
Cisco needed sales enablement collateral for its Cloud Portfolio launch written within 10 days. They also needed a good story woven through the broad range of assets including collateral, sales guides and presentations. See how we interviewed SMEs, wrote copy and managed the entire process in one seamless activity.
Read all about it.

Make Complexity as Simple as A-B-C
Hitachi Data Systems needed help creating a simple story that would explain the value of their entire family of products. See how we crafted the A-B-C Strategies that defined the value of the portfolio based on the letters of the alphabet. 
Read all about it.

As a writing team, we approach business storytelling from many different perspectives. Our writers come from Hollywood, journalism, academia, technology and marketing. With our broad foundation in story, we can help you craft compelling technology stories that set you apart from the competition.

Contact us to discuss how we can help you tell your technology story. We're just down the [virtual] hallway.

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