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Third-Party Research


Strengthen Communications with Market Intelligence

In a world where information about new products and technologies bombards IT executives every day, it takes more than a clever design to make a strong impression on decision makers.

Weaving market intelligence and insights from analyst sources into your white papers, thought leadership, case studies, collateral, and presentations increases your credibility, enhances your customers’ understanding, and moves decision makers to the next stage of the buying process.

The McLellan Writing Team reviews recent analyst reports and industry newsletters to stay atop emerging issues across the technology landscape. We research and prioritize relevant studies to support your solution with quotes, facts, and anecdotes.

Research Reports
Many global companies employ the services of Gartner, Forrester, or other research organizations to conduct specific marketing studies. McLellan can transform the raw data from these studies into a powerful story that promotes your solution. Read the Hitachi Consulting paper Unleash the Full Potential of Oracle CX Cloud Solutions..

Third-Party Papers
McLellan offers the ability to sponsor a third-party paper or report, allowing companies to offer prospects and customers a promotional paper delivered in a MCR template. Read CA's sponsored paper Can Your Business Survive Application Downtime?

Thought Leadership
Including well-respected research adds to your thought leadership program’s credibility and positions your organization as an industry leader. Read a WEF Thought Leadership report.

White Papers
Recent industry reports and quotes from technology leaders can turn a one-sided white paper into a powerful knowledge base that educates readers while pointing them towards your solution. See Verizon Business's white paper There's More to Video than Meets the Eye: Making the Cultural Shift to Visual Collaboration.

Whether you’d like to add recent industry reports to your white paper, create a report based on your own research, or sponsor a McLellan Creative Research paper, we strengthen your marketing communications with powerful market intelligence. Ready to create a strong impression? Contact us.

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