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Trend Micro Success Story Campaign

 
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Trend Micro Super-Sized Success Story Series

Top IT Security Company Needed 100 Global Case Studies Fast

Challenge: 
Trend Micro, a global leader in IT security, needed a writing partner to manage all aspects of its global success story program, including the interviewing, writing, reviewing and design processes. They wanted to develop a new success story series on customers and partners across multiple vertical markets using an easy-to-scan template. They also needed a writing partner that could scale to deliver an aggressive target of 100 success stories – on time and within budget. When they were ready to super-size their program, they turned to writing team as a service (WTaaS) for enterprise-class writing with pay-as-you-go pricing.
 
Solution: 
Our WTaaS met with the Trend Micro team to define priorities and timelines and created a calendar for managing all success story customers, including:
  • Meeting with sales and implementation teams to get background on each customer.
  • Interviewing customers with four members of our writing team (lead writer, copy manager, project manager and interviewer).
  • Writing the drafts and managing the review process with Trend Micro and the customer.
  • Designing the final stories for the website.
Outcome: 
Trend Micro now has 100 customer success stories and continues to use WTaaS for more case studies every month. With WTaaS, Trend Micro focuses on what it does best – delivering superior IT security solutions. What’s more, with our pay-as-you-go pricing, Trend Micro paid only for the writing they needed – with no upfront retainers. Now that’s a success story in itself. 
 
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XentIT Delivers Comprehensive Security for Commercial Enterprises and Government Agencies
 
Why WTaaS for Your Success Story Program?
Managing the complexity of a large success story program is vital, but ensuring the quality and consistency of each case study is just as important. With WTaaS, you have access to a large team of enterprise-class writers, highly trained project managers and copy editors and talented designers. We’re ready to scale to any size project while keeping the quality consistent across all deliverables.
 
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