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Trend Micro Success Story Campaign


Trend Micro Super-Sized Success Story Series

Top IT Security Company Needed 100 Global Case Studies Fast

Trend Micro, a global leader in IT security, needed a writing partner to manage all aspects of its global success story program, including the interviewing, writing, reviewing and design processes. They wanted to develop a new success story series on customers and partners across multiple vertical markets using an easy-to-scan template. They also needed a writing partner that could scale to deliver an aggressive target of 100 success stories – on time and within budget. When they were ready to super-size their program, they turned to writing team as a service (WTaaS) for enterprise-class writing with pay-as-you-go pricing.
Our WTaaS met with the Trend Micro team to define priorities and timelines and created a calendar for managing all success story customers, including:
  • Meeting with sales and implementation teams to get background on each customer.
  • Interviewing customers with four members of our writing team (lead writer, copy manager, project manager and interviewer).
  • Writing the drafts and managing the review process with Trend Micro and the customer.
  • Designing the final stories for the website.
Trend Micro now has 100 customer success stories and continues to use WTaaS for more case studies every month. With WTaaS, Trend Micro focuses on what it does best – delivering superior IT security solutions. What’s more, with our pay-as-you-go pricing, Trend Micro paid only for the writing they needed – with no upfront retainers. Now that’s a success story in itself. 
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Why WTaaS for Your Success Story Program?
Managing the complexity of a large success story program is vital, but ensuring the quality and consistency of each case study is just as important. With WTaaS, you have access to a large team of enterprise-class writers, highly trained project managers and copy editors and talented designers. We’re ready to scale to any size project while keeping the quality consistent across all deliverables.
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