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World Economic Forum Success Story

Word Economic Forum Entrepreneurship Report
World Economic Forum: Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies

Supercharge Large Global Writing Projects

70 Case Studies, 22 Countries, One Consistent Voice

Challenge: The World Economic Forum (WEF) needed a 500-page report, Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies, rewritten and edited for a global conference in Switzerland. The report included 70 executive case studies from companies located all over the world—and the WEF needed it ready for final publication in just three weeks.

Solution: The WEF chose the McLellan Creative Writing Team because of our large writing staff, deep expertise in multiple technologies, and our ability to manage a complex project with content from many different authors. With a tight timeline but a need for high quality writing, we quickly scaled a large team of copy editors to simultaneously edit the case studies while ensuring consistency across the entire report. At the same time, we developed project timelines and managed the review process for the WEF.

Result: Working closely with key members of the WEF staff and the Stanford School of Business, we rewrote sections of the report and copy-edited the content to exacting standards. As a result, we brought a consistent voice and tone to 70 case studies from 22 different countries, and managed the entire process to meet the deadline. The report was printed and delivered to the conference on schedule.

See the report: Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies. (Opens in a new window.)

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