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Targeted Content Infographic


Win More Customers with Targeted Content Across the Buyer's Journey

Targeted content at each stage of the buyer's journey is vital to the success of your sales program.

See the Infographic: Targeted Content Across the Buyer's Journey

According to a 2018 Content Marketing Institute survey, B2B marketers attributed increased marketing and sales success to a variety of factors, including:
  • Higher quality content creation (78%)
  • Better strategy in targeting content to each stage of the buyer journey (72%)
  • Outsourcing content creation to writing teams (47%)
Make sure you have enough quality content in your marketing pipeline. The McLellan Writing Team helps you deliver enterprise-level content to win more customers at each stage of the buyer’s journey.


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