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Hitachi Storytelling Success Story


Tell Them a Great Story

Making Storage Complexity as Simple as A-B-C

Challenge: Hitachi Data Systems (HDs) needed to simply convey the value of its file and content family of solutions. HDS wanted a compelling story to these very complex solutions one that IT decision makers could easily understand and relate to.

Solution: The McLellan Writing Team (MWT) interviewed HDS subject matter experts to distill the benefits of the solutions and crated a campaign that turned the complexity of file and content solutions into something as easy to follow as A-B-C. We developed materials for an integrated campaign explaining the six strategies and their benefits in a fun story that would resonate with IT decision makers.

Result: MWT managed the interviews, writing and revision process to ensure all deliverables stayed on track and on budget. The final campaign included: Learn how we can do the same for you.

Contact us to discuss how we can help you tell your technology story. We're just down the [virtual] hallway.

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