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Cisco Cloud Launch Collateral Success Story


Cloud Launch in T-minus 10 Days

From Interview to Final Draft 15 Assets in 10 Days

Challenge: Cisco Systems needed sales enablement collateral for its Cloud Portfolio within 10 days. Cisco wanted a writing team who understood the technology, would interview subject matter experts (SMEs) and write a broad range of sales enablement assets including collateral, sales guides and presentations.. Most importantly, they needed a team to mange the entire process.

Solution: Cisco chose the McLellan Writing Team (MWT) for deep technology expertise, quality writing and management skills. MWT conducted interview with SMEs, wrote copy for 15 assets, managed the review process with Cisco content experts and delivered final assets to production in one seamless activity.

Result: First, MWT delivered great content assets for the successful launch of the Cisco Cloud Portfolio on time and on budget. Additionally, MWT edited and managed the assets from a number of Cisco contract writers. Finally, MWT now supports Cisco with a series of new campaign releases for other divisions.

Learn how we can do the same for you.

Contact us to discuss how we can help you tell your technology story. We're just down the [virtual] hallway.

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