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Mindtree Phy-gital Shopper Survey Success Story


Phy-gital Phacts & Phigures

25 Deliverables in 4 Weeks Microsite, POVs, Infographics, Detailed Reports and More!

Challenge: Mindtree, a fast-growing IT services company serving Global 1000 organizations, conducted an independent survey of phy-gital shoppers across the U.S., Germany, U.K. and Benelux. Mindtree needed to transform the detailed survey findings into high-impact deliverables for an integrated global campaign as well as a presentation for the National Retail Federation (NRF) 2015 Convention in just four weeks.

Solution: Mindtree chose the McLellan Writing Team (MWT) to create the deliverables five landing pages, five point-of-view (POV) papers, five infographics, five detailed reports and five press releases. MWT built an end-to-end process from interview to final review in template. We interviewed Mindtree experts, assigned a dedicated team of writers and editors and implemented design creative, working with Mindtree via a single point of contact.

Result: MWT created all 25 deliverables, from brainstorming to writing to design, on time and on budget. The global campaigning boosted Mindtree's position as an industry thought leader and provided a clear view of today's phy-gital shoppers to partners, customers and the press.

Read all about it:
Global POV: Fueling Shopper Interest Through Effective Omnichannel Retailing
Global Detailed Report: Winning today's Phy-gital Shoppers
Global Infographic: 5 Key Insights to Winning Today's Phy-gital Shoppers

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