McLellan Writing Team - The Writing Team for Global Technology Leaders
Writing Services Support Services Resources Company Portfolio Contact Us

 

Powerful Web Presence Starts with Strong Storytelling

 
image

Global Digital Solutions Provider Transforms Its Web Presence

Upgraded Storytelling Sets Technology Leader Apart

Challenge: 
A global digital solutions provider needed a complete transformation of its web presence to unify corporate messaging with a higher level of storytelling. Its current site lacked the functionality to help customers and prospects find information and was missing coherent messaging. Needing hundreds of web pages and thousands of assets, who could deliver the required enterprise-class writing skills and technology expertise? Enter Writing Team as a Service.
 
Solution: 
With our storytelling roots in Hollywood and our technology expertise earned through decades in the trenches, WTaaS worked closely with the client to create the content map and ensure the client’s story was consistent across all web pages and assets. By scaling up our writing team, we ensured the website was delivered on time and on budget by:
  • Building the content map
  • Interviewing subject matter experts
  • Researching topics and trends
  • Defining tone and style
  • Writing web content for solutions and industries
  • Managing the review process
  • Reviewing all content and design in staging process
  • Assessing and editing all assets (white papers, collateral, case studies, etc.) across the site
Outcome: 
The digital solutions provider launched an entirely new, unified web presence, receiving praise from customers, partners and the media. Now customers easily find the information they need to make informed decisions.

See the website.

Why WTaaS for Powerful Web Presence?
Having a great website with powerful storytelling is essential for growing your business. In 2016 alone, the internet influenced sales to the tune of $2.1 trillion. But the best corporate websites don’t happen by accident. They are carefully planned and well-written.
 
Your web presence may be your most important form of marketing. We understand what it takes to engage readers with a compelling technology story—and we can bring new life to your web presence. WTaaS—we’re the storytellers for the digital age.
 
See more 30 Second Success Stories
Learn more about WTaaS

Start a Project
 
Company
Portfolio
Resources
30-Second Success Stories
Avnet Digital Articles Series
Cisco MRCR Writing on Demand
Hitachi Consulting Transforms Web Presence
Hitachi Vantara Infographic Exellence
Oracle Digital Storytelling with E-books
Oracle Video Storytelling on Demand
Trend Micro Success Story Campaign
Unisys Managing Multiple Case Studies
Verizon Business Thought Leadership
World Economic Forum Unifying Voice for 70 Global Case Studies
Frequently Asked Questions
Storytelling and Technology
Support Services
Writing Services

 
Writing Services
Articles
Case Studies
Collateral
Newsletters
Thought Leadership
Web Content
White Papers
Support Services
Campaign Development
Copy Editing
Design Partners
Third Party
Company
About Our Team
Storytelling & Technology
Verticals
Resources
Success Stories
Site Map
Contact Us


 

©2018 McLellan Writing Team - All Rights Reserved - 696 Mistletoe Rd., Suite 201 Ashland, OR 97520 541-488.2270 team@mclellanwritingteam.com

Designed, Developed and Deployed by ProjectA.com

printer friendly version Printer friendly version