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Oracle and the Power of Digital Storytelling

 
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Driving Digital Storytelling with Interactive E-books

New Digital Assets Highlight End-to-End Cloud Superiority

Challenge: 
As the leading integrated cloud applications and platform services company, Oracle wanted to create powerful digital storytelling that brought special attention to its end-to-end cloud story. However, they didn't have the capabilities internally to create interactive e-books for senior leaders at the world’s biggest enterprises. They needed a writing team with the experience across its cloud technologies, the ability to scale to write all e-books simultaneously, and the design expertise to produce unique e-book stories. Who could handle such a task? Writing Team as a Service (WTaaS).
 
Solution: 
Oracle chose WTaaS because of our years of writing experience across all of Oracle’s cloud technologies, our ability to write all of the e-books (HCM, ERP, Big Data, PaaS, and more) concurrently, and most importantly – our Hollywood training in powerful storytelling. We also brought in one of the top interactive e-book designers in the world to bring our copy to life.
  • We interviewed Oracle thought leaders from the different cloud business units
  • We wrote the e-books simultaneously to ensure a rapid launch
  • We worked with CPR Interactive to design compelling e-books with powerful storytelling elements
  • We managed the entire project from end-to-end
Outcome: 
Oracle now has a series of interactive e-books that elevate the value of their cloud services to a whole new level through videos, infographics, customer testimonials and more. Best of all, Oracle marketing could offload this massive project to WTaaS, knowing the project was managed to perfection, the content was enterprise-class, and the storytelling was as good as a Hollywood blockbuster.

View three Oracle interactive e-books: Why WTaaS for Your Interactive E-books?
You need to differentiate your solutions from your competitors – and one of the best ways to do that is through interactive e-books. But before you contact an e-book designer, remember that great storytelling starts with powerful writing. With WTaaS, you have access to a large team of enterprise-class writers, highly trained project managers and copy editors, and talented designers that are trained in Hollywood. We’re ready to scale to any size project while delivering great storytelling across all digital deliverables.
 
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