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Cisco Internal Agency Goes Global with Great Writing
On-Demand Content Writing for Multiple Divisions Worldwide
Challenge:
Cisco Marketing Communications Resource Center (MCRC) is an internal agency that supplies creative design and project management services to Cisco divisions anywhere in the world. But the MCRC was missing a key service – a scalable team of enterprise-class writers with Cisco technology and brand experience. It also needed a writing resource that could work seamlessly with its design teams and project managers to deliver an end-to-end solution to Cisco internal clients. Finally, the writing team needed to be cost effective.
Solution:
To meet the needs of internal clients across many different time zones, the MCRC turned to Writing Team as a Service™ (WTaaS) from the McLellan Writing Team. WTaaS delivers enterprise-class writing in a highly scalable model with nearly 20 years of Cisco technology expertise. To meet the needs of Cisco internal clients, WTaaS:
- Was accessible 7 days a week from the MCRC landing page.
- Wrote every kind of deliverable – web copy, e-books, videos, infographics and more.
- Worked seamlessly with MCRC design teams to deliver end-to-end service.
- Provided free creative brainstorming to help internal clients ramp up campaigns quickly.
- Stayed within any budget parameter.
Outcome:
Cisco MCRC now has a scalable writing resource that meets the needs of internal clients around the globe with a flexible model that delivers great content within budget. Here a just a few of the projects:
Why WTaaS for Your Global Divisions?
You need to meet the ongoing needs of sales and marketing teams anywhere in the world in order to stay competitive. But before a video is shot or an infographic is designed, it needs to be written. With WTaaS, you have access to a large team of enterprise-class writers, highly trained project managers and copy editors, and talented designers. We’re ready to scale to any size project while keeping the quality consistent across all deliverables.
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