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Cisco MCRC Writing on Demand


Cisco Internal Agency Goes Global with Great Writing

On-Demand Content Writing for Multiple Divisions Worldwide

Cisco Marketing Communications Resource Center (MCRC) is an internal agency that supplies creative design and project management services to Cisco divisions anywhere in the world. But the MCRC was missing a key service – a scalable team of enterprise-class writers with Cisco technology and brand experience. It also needed a writing resource that could work seamlessly with its design teams and project managers to deliver an end-to-end solution to Cisco internal clients. Finally, the writing team needed to be cost effective. 
To meet the needs of internal clients across many different time zones, the MCRC turned to Writing Team as a Service™ (WTaaS) from the McLellan Writing Team. WTaaS delivers enterprise-class writing in a highly scalable model with nearly 20 years of Cisco technology expertise. To meet the needs of Cisco internal clients, WTaaS:
  • Was accessible 7 days a week from the MCRC landing page.
  • Wrote every kind of deliverable – web copy, e-books, videos, infographics and more.
  • Worked seamlessly with MCRC design teams to deliver end-to-end service.
  • Provided free creative brainstorming to help internal clients ramp up campaigns quickly.
  • Stayed within any budget parameter.
Cisco MCRC now has a scalable writing resource that meets the needs of internal clients around the globe with a flexible model that delivers great content within budget. Here a just a few of the projects: Why WTaaS for Your Global Divisions?
You need to meet the ongoing needs of sales and marketing teams anywhere in the world in order to stay competitive. But before a video is shot or an infographic is designed, it needs to be written. With WTaaS, you have access to a large team of enterprise-class writers, highly trained project managers and copy editors, and talented designers. We’re ready to scale to any size project while keeping the quality consistent across all deliverables.
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